Employees want benefits that feel relevant. But most HR teams don’t have the time or tools to meet everyone one-on-one.
That’s where scalable personalization comes in.
Plans based on their life stage
Clear options for their dependents
Communication that doesn’t feel like corporate spam
According to PwC, 59% of employees want benefits tailored to their personal needs. But most HR departments don’t have the time or technology to do that manually.
Instead of one-size-fits-all PDFs, digital guides let employees:
Explore content by topic or need
Use filters based on life events (marriage, birth, retirement)
Access decision tools specific to their role or location
No extra meetings. No inbox chaos.
With the right platform, you can:
Customize the experience based on employee class or division
Offer language translation without extra design work
Surface the right plans at the right time (think OE vs. new hire onboarding)
Quote from the field: “Once we moved to digital, we didn’t have to customize emails for each group—the guide did the filtering for us.”
When employees feel like their benefits are for them, they’re more likely to:
Engage with the guide
Choose the right plans
Use preventive care
It doesn’t take more meetings. It takes smarter tools.
Blog References:
PwC: Employee Financial Wellness Survey
Alight: 2022 Workforce Mindset Study