What’s New in Brite for 2025: Smarter, Simpler, and More Inclusive Benefits Communication

As we look ahead to 2025, Brite is excited to unveil a suite of new features aimed at transforming how brokers and HR teams communicate benefits. From AI-powered assistance to multilingual support and automated messaging, these innovations are designed to streamline workflows, enhance employee engagement, and foster inclusivity.

Scheduled Messaging: Automate Your Communication Strategy

Gone are the days of manually sending out benefits communications. With Brite’s new Scheduled Messaging feature, you can plan and automate the delivery of Brite links and updates throughout the year. Whether it’s during Open Enrollment or for ongoing benefits education, this tool allows you to build a comprehensive 12-month communication strategy, ensuring timely and consistent messaging.

Why It Matters:

• Efficiency: Automated scheduling reduces administrative workload, allowing HR teams to focus on strategic initiatives.

• Consistency: Regular, scheduled communications help reinforce key benefits information, leading to better employee understanding and engagement.

• Timeliness: Ensures that employees receive pertinent information when they need it, improving decision-making and satisfaction.

Benefits AI Assistant: Personalized Support at Your Fingertips

Introducing Brite’s AI-powered Benefits Assistant—an intelligent chat feature embedded within each Brite link. This assistant scans the specific benefits guide attached to a client and allows employees to ask personalized questions, receiving instant, accurate answers based on their actual benefits content.

Key Benefits:

• 24/7 Accessibility: Employees can get answers to their benefits questions anytime, reducing reliance on HR staff.

• Personalization: Provides responses tailored to the individual’s benefits package, enhancing understanding and satisfaction.

• Efficiency: Streamlines the information retrieval process, saving time for both employees and HR teams.

Research indicates that AI-powered chatbots can significantly improve employee engagement by providing instant, personalized support, leading to higher satisfaction and reduced administrative burden. 

Enhanced Translation: Making Benefits Accessible to All

Brite’s Enhanced Translation feature ensures that language is no longer a barrier to understanding benefits. Unlike browser-based translation tools, Brite offers integrated translation capabilities directly within the platform. Employees can effortlessly switch to their preferred language, and printable PDF versions of guides can be easily converted into multiple languages directly from Brite.

Advantages:

• Inclusivity: Supports a diverse workforce by providing benefits information in multiple languages.

• Accuracy: Integrated translations reduce the risk of miscommunication compared to third-party tools.

• Efficiency: Simplifies the process of creating multilingual materials, saving time and resources.

Effective translation of benefits materials is crucial for employee engagement and compliance, ensuring that all employees have equal access to important information.

Looking Ahead

Brite’s 2025 feature enhancements are designed to meet the evolving needs of today’s workforce. By integrating automation, AI, and multilingual support, Brite empowers HR teams and brokers to deliver benefits communications that are timely, personalized, and accessible to all.

Stay tuned for more updates as we continue to innovate and support your benefits communication strategies.

References:

1. eBen. “The Role of AI in Employee Benefits Management.” 

2. Translation Source. “The Importance of Translating Employee Benefit Guides.” 

3. People Managing People. “Employee Benefits Communication: A Complete Guide.”